BuzzBadge: - Finally Googlelized

Thursday, November 02, 2006 - Finally Googlelized

The big G, who owns the most popular search engine on the internet, a big lab
two video hosts, the most succesful online advertising program, now bought

The war has been around for some time. was there before Google 
even started its Adsense publisher program. AdSense does not hold a federal
trademark on its name, while Google does.

The owners of the domain have been fielding hundreds of customer service e-mails and phone calls regarding Google's AdSense program since the advertising service launched in March 2003.

Unfortunately for the domain registrants, they have no connection with Google, except for the fact that they happen to share the name.

You must think having and riding on Google's shoulder is a good thing:
Actually, the opposite has happened. Due to an influx of, at one point, thousands of spam messages a day, she felt forced to remove her site's e-mail link from clients' web pages. She has lost business, she said, by way of busy phone lines, inadvertently trashed e-mails and distraction from her business.

What can you do if one day you found your domain being a trademark for a new BIG business?

"The courts often look at who used it first," she said, although the outcome of a case is never completely predictable.

Not registering a trademark with the federal registry doesn't mean a business is powerless, said Corynne McSherry, a staff attorney with the Electronic Frontier Foundation. But that can make it difficult to go after a business that has the same name trademarked.

"If you have an unregistered mark you've been using for years and someone else has a registered mark, you might pursue an unfair-competition claim," she said.

Garett, the owner of Adsense Consulting, now operates on

Full news: Wired.

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